Home improvement retailer Diy Kitchen is getting a big screen to give its residents a taste of living in the future.
The company is renovating the original brick apartment at 2735 Westheimer Boulevard in Denver, where it rents out the space to renters, and will be turning it into a new 24-inch plasma TV that will also be used to stream movies and play games.
The project was completed in September with the help of a $50,000 federal grant.
The company’s executive vice president of marketing, Andrew Wahlstrom, said the new plasma TV will be used as a “cool-tech hub” for people to come and hang out with friends and family.
He said the company has plans to turn the space into a movie theater.
“It’s a way to connect people to each other and it’s also a way for people in the community to connect to each another and maybe share in a shared experience,” Wahlstra said.
A project like this is very rare, he said.
“You get to see something from the inside of a theater, you get to share a movie with your family and you get a chance to have a drink with your friends.”
The company plans to have its TV in the living room of the apartment as well as a large outdoor patio, so it can be viewed by passersby and also used for socializing and entertainment.
Wahlstrom said the project is part of a broader effort to expand the market for TV-based technology for the home.
Diy has about 10,000 square feet of commercial space at 2730 Westheimer.
The apartment was purchased for $2.2 million in 2003 and the company bought the entire building for $1.7 million in 2012.
The renovated building has a view of the Colorado Rockies and a view into the Rocky Mountains, so there will be plenty of natural light.
The project is expected to be completed in 2019.